Behind a Photoshoot:
Have you wondered what it takes to create those beautiful pictures you see in fashion magazines? It is not as easy as you might think. We had a photo shoot two days ago, and the preparations started weeks in advance.
First, we had to decide the type of photo shoot: lifestyle (day-to-day) or editorial (more artistic). We settled for lifestyle and then we had to decide location and outfits. After choosing the beach (hello! California here), we spent some hours coming up with outfits to showcase our merchandise. In the meantime, the photographers were going through some choices, too. Which cameras to use? Natural light or flash? Portraits or action shots? The makeup artist also spent time choosing the best looks for the outfits.
Finally, the day came and after driving for one and a half hours, we arrived to our location: El Matador beach in Malibu, California. It was 3 hours of constant frenzy, cold ocean water, and carrying heavy stuff around, but it was so worthy. Thank you to the talented crew, and please enjoy some preview pictures. We will share the pictures soon!!
Photography: Mary Carmen Haber @maryhaberphotography
Tamar Martinez @tamar_martinezphoto
Hair and Makeup: Sarahai Alvarez @makeupbysarahai
Model: Claudia Server @claudiaserver
Styling: Claudia Server @claudiaserver
Lisset Verde-Sungur @wuitusu